About Us

I’m Annette—software developer, busy boy-mom, and the voice behind Honest Bloom. I created this brand because I couldn’t find skincare that was both radically transparent and luxuriously simple. So I partnered with a trusted, small-batch lab to craft formulas that read as cleanly as good code and feel as comforting as Sunday morning.

What matters to us

• Truth in every jar – Full ingredient lists, no seed oils, parabens, phthalates, or mystery “fragrances.”

• Skin-first science – Grass-fed tallow and botanical antioxidants mimic your skin’s own lipids for a naturally balanced glow.

• Responsible luxury – Reusable glass, aluminum lids, and minimal, curb-side-recyclable shipping.

• Real-skin pledge – No filters, no retouching—just honest results.

Whether you’re juggling Zoom calls, cheering from the sidelines, or planning a girls’ getaway, Honest Bloom keeps your skin nourished, calm, and quietly glowing—every single day.

Bloom with us—share your #HonestBloomMoments and join a community that celebrates skin that tells the truth.